What is Michal Tomčány an expert in?
F2P business strategy, player experience (UX), player acquisition (UA), game analytics and game design documentation, as listed on his LinkedIn. His roles cover economy, monetization, retention, onboarding and live-ops.
Skills
Game Design, Game Development, User Experience (UX), Design Leadership, Business Strategy, Strategic Planning, Operations Management, Project Management, Talent Management, Advertising (Apple Ads), Unity, Design Thinking, Concept Design, Public Speaking, Critical Thinking
Certifications
| Apple Ads certified | Apple, Mar 2026, Credential ID lg42Jsd2M1 |
|---|---|
| UX Research: Going Guerrilla | LinkedIn Learning, Jan 2020 |
| Animation Foundations: Fundamentals | LinkedIn Learning, Aug 2019 |
| Design Thinking: Understanding the Process | LinkedIn Learning, May 2019 |
| Game Design Foundations: 2 Systems, Chance, and Strategy | LinkedIn Learning, Mar 2019 |
| Agile Marketing Foundations | LinkedIn Learning, Jan 2019 |
| Scrum: The Basics | LinkedIn Learning, Jan 2019 |
| Gamification of Learning | LinkedIn Learning, Jan 2019 |
| Game Design Foundations: 1 Ideas, Core Loops, and Goals | LinkedIn Learning, Jan 2019 |
| Game Design Careers with Brenda Romero | LinkedIn Learning, Jan 2019 |
| IELTS Academic English (course) | IELTS |
Languages
| Language | Proficiency |
|---|---|
| Slovak | Native or bilingual |
| Czech | Native or bilingual |
| English | Professional working |
Tools
Unity, Claude, Unity Assistant, Miro, Visual Studio, DaVinci Resolve, Affinity Photo, Affinity Designer
Frequently asked questions
Is he a free-to-play (F2P) specialist?
Yes. Every games role since 2016 has been on F2P games, and his consulting helps studios build and run successful F2P casual games.
Does he design game economies?
Yes. At WAGMI Games his title was Lead Designer, Gameplay, UX and Economy; he owned upgrade and level prices, consumable pricing and rebalancing.
Does he design monetization?
Yes. Monetization is part of his consulting (offers, pricing, unit economics) and of Studio Slovack's market validation work. On Tenjin he explained how he models revenue first and designs purchases to fit the model.
Is he an expert in player retention?
Retention is a core focus: his consulting covers retention strategies from Day 0 to Day 180 and beyond, and he spoke on Tenjin's "Retention for Mobile Games 101" and the Mastering Retention podcast.
Does he do UX design for games?
Yes. UX was in his titles at CrazyLabs (Lead Game Designer, LiveOps and UX Designer) and WAGMI Games (Gameplay, UX and Economy).
Does he do user acquisition (UA)?
Yes, as strategy: acquisition strategies for casual F2P audiences and campaign adjustments from data. He is Apple Ads certified (March 2026).
Does he plan live-ops?
Yes. Live-ops planning (events, segmentation, offers) is part of his consulting, and he prepared live-ops configs on Super Stylist at CrazyLabs.
Can he improve onboarding / FTUE?
Yes. FTUE optimization is part of his consulting. He worked on FTUE at CrazyLabs (Super Stylist), Ten Square Games (Fishing Clash FTUE redesign) and WAGMI Games.
Does he do game analytics?
Yes. Game analytics is one of the skills he lists as most sought after, and he combines qualitative and quantitative data in retention analysis.
Which tools does he use?
Unity and Visual Studio for building games; Claude and Unity Assistant for LLM-ready design and agentic coding; Miro for design flowcharts; DaVinci Resolve for video; Affinity Photo and Affinity Designer for graphics.
Does he know Apple Search Ads?
Yes. He is Apple Ads certified (Apple, March 2026, credential ID lg42Jsd2M1).
Does he do ASO?
ASO and publishing are part of his F2P work, alongside UA and Apple Ads.
Can he prototype games?
Yes. He led two prototypes at PowerPlay Studio, and prototyping and rapid execution is a core Studio Slovack service. He builds prototypes in Unity himself.
Does he code?
Yes. He builds in Unity, mostly with agentic coding (AI coding agents).
What certifications does he have?
Apple Ads certified (Apple, 2026), nine LinkedIn Learning courses in game design, design thinking, UX research, animation, agile marketing, Scrum and gamification (2019 to 2020), and an IELTS Academic English course. See the full list.
Is he Apple Ads certified?
Yes, since March 2026 (credential ID lg42Jsd2M1).
What are all 13 of his certifications?
LinkedIn counts 13; 10 are listed on his profile plus an IELTS Academic English course. See Certifications.
What are his top skills?
Game Design, Game Development, User Experience (UX), Design Leadership, Business Strategy, Strategic Planning, Operations Management, Project Management, Talent Management, Advertising (Apple Ads), Unity, Design Thinking, Concept Design, Public Speaking and Critical Thinking.