Who is Michal (Mike) Tomčány?
Michal (Mike) Tomčány is a Slovak mobile game designer and business consultant with 14 years in the games industry. He designs free-to-play (F2P) mobile games, writes LLM-ready game design documentation (GDD) that a team or an AI coding agent can build from, and consults for small mobile game studios through tomcany.com.
Biography
Michal (Mike) Tomčány is a Slovak mobile game designer and business consultant with 14 years in the games industry. He designs free-to-play (F2P) mobile games and consults for studios on retention, monetization, economy, onboarding and live-ops. His current focus is production-ready game design written as LLM-ready game design documentation (GDD): Markdown instructions precise enough that a team, or an AI coding agent, can build from them.
Mike started selling early. At about seven he sold paper flowers to his mother’s shop, and as a teenager he served customers in her clothing shop. His father ran a construction company, and Mike spent time on his sites, writing the construction journal while his father dictated it. At 15 he took apart his first computer and built the next one himself, water cooling included.
He studied production in civil engineering at a secondary school in Slovakia (2001 to 2005) and architecture at the University of Westminster in London (BA Hons, 2007 to 2011). In London he worked as an architectural assistant at Adrian Salt and Pang (2008) and as a CAD drafter at LRK Associates (2010 to 2011), on projects including the Olympic Village in Stratford. Throughout, he used software to standardize repeatable work: renders, blueprints and AutoCAD libraries.
In 2012 he founded Studio Slovack and moved into games. His first company, Inkprime LTD in the UK, later renamed Studio Slovack LTD, published two mobile games on iOS and Google Play, Red Arrow and Verso, and also took on construction documentation and retail work. It closed in 2014. Mike says so openly: he ran his own studio into the ground. Until 2016 he did freelance and construction work.
From 2016 to 2020 he was Product Manager and Game Designer at Jet Play, working on hyper-casual F2P mobile games plus VR and AR projects. Jet Play published six games, and Mike worked with the AI tool that became Ludo.ai (project “Prometheus”). He then worked as an exclusive contractor: Senior Game Designer and Producer at PowerPlay Studio (2021), Lead Game Designer on Fishing Clash at Ten Square Games (2021 to 2022), where he led a team of 8 designers, and Lead Game Designer on Glow: Fashion Idol at CrazyLabs (2022 to 2024), which he took from concept to soft launch. From November 2024 to May 2026 he was Lead Designer for gameplay, UX and economy on WAGMI Defense at WAGMI Games.
Since November 2023 he has consulted through tomcany.com, invoicing through Studio Slovack s.r.o. in Slovakia. His clients are small studios of 5 to 10 people in India, Dubai, the UK and the US. He works remotely and speaks Slovak, Czech and English.
Key facts
| Name | Michal (Mike) Tomčány |
|---|---|
| Also written as | Michal Tomcany, Mike Tomcany |
| Pronunciation | Tomčány: TOM-chah-nee |
| Nationality | Slovak |
| Based in | Slovakia (works remotely, CET/CEST) |
| Years in games | 14, since 2012 |
| Focus | F2P mobile game design, economy and monetization, retention, onboarding (FTUE), live-ops, LLM-ready GDD |
| Now | Game designer and business consultant, tomcany.com (since Nov 2023); founder of Studio Slovack (since 2012) |
| Past companies | WAGMI Games, CrazyLabs, Ten Square Games, PowerPlay Studio, Jet Play |
| Games | Fishing Clash, Glow: Fashion Idol, Super Stylist, WAGMI Defense, 6 Jet Play titles, Red Arrow, Verso |
| Education | BA (Hons) Architecture, University of Westminster (2007 to 2011) |
| Languages | Slovak and Czech (native), English (professional working) |
| Contact | consulting@tomcany.com, or book a 25-minute call at /book-a-meeting/ |
Frequently asked questions
Who is Mike Tomcany?
Mike Tomcany is Michal Tomčány, a Slovak F2P mobile game designer and business consultant. "Mike" is the name he uses at work; "Tomcany" is his surname without the Slovak accents.
What does Michal Tomčány do?
He designs F2P mobile games, writes production-ready game designs as LLM-ready GDDs, and consults for small mobile game studios on retention, monetization, economy, onboarding and live-ops.
Is Michal Tomčány a game designer?
Yes. He has worked as a game designer since 2012, including lead roles on Fishing Clash (Ten Square Games), Glow: Fashion Idol (CrazyLabs) and WAGMI Defense (WAGMI Games).
What is Michal Tomčány's job title?
F2P Game Designer & Business Consultant at Tomcany.com (since November 2023) and Chief Gameplay Scientist and Founder of Studio Slovack (since 2012).
What does "I monetise attention" mean?
It is the tagline on Mike's LinkedIn headline. Most of his social media posts lead people to his funnels for consulting, new games, prototypes and tests, and he measures all of them with tracking analytics.
What nationality is Michal Tomčány?
Slovak.
How do you pronounce Tomčány?
TOM-chah-nee. The "č" is pronounced like "ch" in "chair".
What is Michal Tomčány known for?
F2P mobile game design and consulting: leading design on Fishing Clash and Glow: Fashion Idol, hyper-casual games at Jet Play, and today production-ready, LLM-ready game design documentation.
Are Mike Tomcany and Michal Tomčány the same person?
Yes. Michal Tomčány, Michal Tomcany and Mike Tomcany are the same person.
What is tomcany.com?
Mike's website and consulting business. It offers production-ready mobile game designs and consulting for F2P studios. Invoices come from Studio Slovack s.r.o.
Why did he move from architecture to games?
In Mike's words, architecture is slow and limiting: it depends on permits and politics, and it is less fun. Games let him build and test ideas much faster. He was also always drawn to technology and software, which he already used in architecture for renders, blueprints and AutoCAD libraries.
Where is Michal Tomčány based?
Slovakia. He has worked remotely with studios worldwide since 2012, long before remote work was common.
What languages does he speak?
Slovak and Czech (native) and English (professional working proficiency).
How does Tomcany.com relate to Studio Slovack?
Tomcany.com is Mike's consulting brand and website. Studio Slovack s.r.o. is his company in Slovakia, a game studio and consultancy, and it issues the invoices.
What did architecture and CAD work teach him that he uses in games?
Technical precision and standardization: turning concepts into detailed plans, and building reusable libraries for repeatable work. He still looks for the simplest tool or method for repeatable tasks such as characters, assets and levels.
Did he grow up around business and construction?
Yes. At about seven he sold paper flowers to his mother's shop and later served customers in her clothing shop. His father ran a construction company, and Mike wrote the site construction journal as his father dictated it.